"Infotainment? What the hell are you talking about?"

Vintage Soap Remake

They renovated a building on Grands Boulevards, and they renovated the vintage soap ad from 1919 that was on its side facade at the same moment. Now it doesn't look vintage or anything anymore. Does it still have any historic value?

The Cadum baby, somewhat weird spokesperson for the Cadum Soap which was produced at the manufacturies of Courbevoie. According to the museum of advertisement, the ads with the baby were covering numerous walls of Paris around 1919. Around 1940 the Cadum baby loses its place and gets replaced by a pretty young girl. So long baby!

Wanna find out more on Cadum ads (in French only), go to the Arts Décos page.

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4 Responses to “Vintage Soap Remake”

  1. # Anonymous Anonymous


  2. # Blogger marina

    Thanks for sharing
    I love your blog...  

  3. # Blogger ratatouille's archives

    Bonjour! Cedric,
    Cedric said,"Now it doesn't look vintage or anything anymore. Does it still have any historic value?
    hmmm...I guess that I have to ponder that question.
    Nice article!
    Merci! for sharing!
    Deedee ;-D  

  4. # Blogger lady jicky

    Oh, its a bit "bright" isn't it?  

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    I am Cedric, discoverer of things that would go unnoticed in the streets of Paris, historic haven of fashionistas and city of lights ('lights' as in 'enlightenment', not street lights).
    But seriously: I'm an expat from Luxembourg (the country, not the garden), living in the center of Paris (hence 'Paris 2nd arrondissement'), and currenlty studying architectural history...

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