PARIS 2e

"Infotainment? What the hell are you talking about?"


The French way of Advertising Laundry Detergent?

French ads for laundry detergent have always fascinated me. Check out this weird selection:

Ok this first one is french humor. The detergent is called "le chat", and at the end the weird guy screams the name of a competitor detergent.


The next one is a real ad in which french language is massacred in order to fit in with the apes who play in it. You may see it as a tad racist nowadays.


...racist indeed if you compare to this 1987 ad of the same brand, conceived for the african market.

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3 Responses to “The French way of Advertising Laundry Detergent?”

  1. # Blogger the editor.,

    Bonjour! Cedric,
    The first ad is really "wacky" too! especially, after the "weird"
    guy hit the "pooch!"... and it sounds as if the audience laughed?!? (Shrug shoulders)

    Merci! for sharing,
    Deedee ;-D  

  2. # Blogger Dominica

    Indeed, they would have a BIG rascist issue if they would do an add like that nowadays..I remember the monkeys - I used to go to the South of France and remember those adds when I watched some telly ...
    funny !!  

  3. # Blogger LoLa

    btw, really like the new Cedric under Who the Hell Are You.  

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    Image Hosted by ImageShack.us
    I am Cedric, discoverer of things that would go unnoticed in the streets of Paris, historic haven of fashionistas and city of lights ('lights' as in 'enlightenment', not street lights).
    But seriously: I'm an expat from Luxembourg (the country, not the garden), living in the center of Paris (hence 'Paris 2nd arrondissement'), and currenlty studying architectural history...


    benettic3@gmail.com

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